How to use signage to tell a story

If there is one element that lies at the heart of successful signage, it is storytelling. The signs you use to promote your company should not be viewed solely as functional items for transmitting information; you should regard them as pages for crafting compelling narratives. This blog will show you how to do that.

What story do you wish to tell?

Before you can construct a signage story that works, you need to know what the story of your brand is. Every company across every sector has a story to tell, which could be about its values, history, location or benefits to customers.

What difference will your product or service make to them? Are you offering education, entertainment or aspiration? Answering these questions will help you to identify your particular narrative.

What effect do you want the story to have?

Once you know what your narrative is, you need to think about how you want it to make those reading your signs feel. Do you want to evoke feelings of warmth and comfort or excitement and inspiration? The feelings you wish to create will determine the text and overall design of the signs.

How should the designs work?

Signage storytelling is much more effective if it deploys imagery rather than just text. The right image can tell a story more efficiently, as well as transcending language barriers. The text you do include should be punchy and in a readable font.

For creative design in Manchester that ensures compelling signage narratives, get in touch with Ainsley Signs today.