How to create the perfect pub sign

The sign that hangs outside of a pub is one of the most recognisable British symbols.

Pub signs date back centuries, to a time when most people could not read and therefore needed pictorial information to tell one tavern from another. They are still vital in the modern day though, and here are the factors that produce a perfect pub sign.

Imagery that captures the essence

The imagery on your pub sign should be relevant but also capture its essence. If you are running a modern, upmarket gastro pub, the sign should have a stylish but contemporary look. If it is a traditional village pub, you will want a design that reflects that, such as a wooden sign featuring a hand-painted image or heraldic emblem.

Warm and inviting colours

Whether your pub is modern or traditional, the signage colour scheme needs to be inviting. You want potential customers to see it and feel an irresistible urge to come inside. This can be achieved by using warm colours.

A modern pub may favour a sign featuring bright primary colours, while an older-style one will want something friendly but a bit more muted.

A readable font

The font that you use for your pub sign should match its overall character, but it also has to be easy to read. Bear in mind that it will be hanging up above the heads of passersby, so you do not want to make reading it more difficult.

For creative design in Manchester that will produce the perfect pub sign, call Ainsley Signs now.