Why projection can be perfect for shop signage

The first element that any sign maker will tell you about a shop sign is that it must stand out. What if you were to take that literally as well as figuratively though? Projection can be perfection for shop signs.

What does this mean?

What is meant by this is that you should seriously consider a projecting sign. This is a type of front-of-shop sign that sticks out from the building at a 45-degree angle. A projecting shop sign will usually have the name and logo of the shop printed on both sides.

Why should you choose it?

Superior visibility

One reason to choose a projecting sign is the superior visibility it offers. By extending outwards, it is more noticeable from any angle. Plus, the double-sided printing means that people will see your shop name whichever side they are approaching from.

Visual separation

Most commercial streets feature rows of shops – and shop signs. These can merge into each other, but a projecting sign breaks out of this because of its unusual style. This will give you a useful edge and help drive traffic to your shop.

Flexible design options

Projecting signs can be designed in a range of styles and using different materials. This makes it easy to get one that fits your brand identity. If this is about tradition and retro appeal, you can get a vintage hand-painted wooden sign. If your brand is more modern, you may prefer a sleeker aluminium sign.

For projecting shop signs in Manchester that are tailored to your brand, speak to the team at Ainsley Signs.