Why permanent signage is essential for a Google Business Profile

Many business owners who operate from physical addresses are unaware that permanent signage at their site is a requirement when they seek to verify their Google Business Profile.

In this blog, we’ll look at the benefits of business profiles and how to ensure the sign you select for base will be accepted.

Why acquire a Google Business Profile?

More consumers than ever before buy products and services via the web, as a result, its vital for firms that they’re easy to find online. Google Business Profiles are an ideal way to achieve this as the Google search and Google Maps are the two most common options people use to track down companies. Profiles also provide firms with useful data on where their customers come from and levels of engagement. While setting up a profile is quick, the verification stage includes companies installing permanent signage at their place of business.

Understanding sign requirements

Any firm displaying their business address on Google must maintain fixed signage onsite and failure to do so can see their business profile removed. The requirement has now been in place for many years.

Sign size requirements

Welcome news is that no specific dimensional requirements are enforced by Google. However, the business sign must be displayed prominently and clearly show the name of your company.

Signage placement

Google is flexible regarding where signs are installed. Providing that signage is clearly visible from the exterior of your premises you can position it where you wish, with common examples including on a storefront window or above your entrance.

Permanent signage problems

While established business often already have fixed signs in place, many reports of new firms struggling to get listed on Google can be found online. Either a lack of signage or using signage that was not classed as permanent (like temporary banners and minimal sign panels) have seen companies fail.

To avoid mishaps and ensure your signage fits Google’s requirements for a business profile, you can count on strong support from our team. As specialist sign makers for the North West, we offer a comprehensive service which includes design, production and delivery and can provide durable permanent signs featuring your business branding that fulfil the criteria for a Google Business Profile.

Get in touch with Ainsley Signs to find the sign you require.