Why choose digital printing for your signage?

Your signage is a visual representation of your brand, so if it looks less than stellar then that is the perception people will have of your business. One of the most common signage problems is faded print, but digital printing can help with this.

How does print fade?

The ink that is used in signage gets its colours from dyes and pigments. The molecules in them absorb some light wavelengths while reflecting other ones. Take red pigment, for example. This absorbs green and blue light, but reflects red to the human eye.

Colour consistency is achieved with chemical bonds in the ink. These bind the dyes and pigments, but they also hold the key to fading. The chemical bonds can be gradually broken down by UV sun rays, causing the pigment structure to alter. It then reflects light differently, and we perceive a change in the colours.

Why choose digital signage printing?

Digital printing makes use of inks that are UV-cured. What this means is that, when the ink is printed onto the material, the substrate gets exposed to extreme UV light. This acts to harden the ink surface, which binds the pigments more firmly.

Digital printed signs are designed to stay looking sharp for up to five years, making them a strong choice for exterior signage. If they are laminated, they will be even more durable.

For digital print in Manchester that will ensure long-lasting exterior signage, call the team at Ainsley Signs today.