Why a fascia sign is a great choice for your store

A fascia sign is one that sits permanently above the entrance to a shop. It is the classic way for retail businesses to advertise themselves and usually features the name and logo.

Here are some reasons why you should consider having one installed if you are opening a new shop.

Cost-effective

Fascia signage is easily one of the more cost-effective methods of promotion. A well-designed and professionally installed fascia will last for a long time, whereas other types of signs can require frequent and expensive updating. Fascias are typically made from materials that are able to cope with adverse weather without fading or cracking.

High visibility

A fascia sign is generally large enough to span the length of the shop front. This gives it far greater visibility than other potential front-of-shop signs, such as wall-mounted ones.

A retail outlet will have to compete with many rivals in a busy high street setting, so getting noticed right away is important if you want to make the grade.

Market differentiation

Fascia signs come in a range of different styles and can be created to reflect the values and ideas behind your shop.

Some outlets choose bold and brassy fascias with bright font styles, whereas others prefer something more restrained and subtle. A fascia in an appropriate style will convey an idea of your store to potential customers before they even enter.

Fascia signage in Manchester is just one of many services that we offer at Ainsley Signs. Call now for details.