What is a fascia sign?

Signage is extremely important for shops and other types of business. Signs are a way to let the public know you are there, as well as to reinforce the branding and image of your company.

Perhaps the most crucial sign that any business can invest in is the one on its front exterior. This is a permanent addition, and will be among one of the first elements that many people see. One of the most popular choices for front-of-business signage is a fascia sign.

What is fascia signage?

Fascia signage is a type of business or shop front sign that is mounted directly to the building. This makes it distinct from other kinds of frontal signs, such as those that are attached to frames.

A standard fascia sign will typically stretch to the width of the building. This form of signage is most often used by retail businesses, and is placed directly over the shop front or entrance to the store.

The differences between fascia and wall signage

Fascia signs are often compared with wall signs, but there are differences between them.

A fascia sign will be positioned higher up than a wall one, and does not stick out the way a wall sign will.

Finally, fascia signs are much larger in size, so have greater visual impact. They tend to be popular among retail outlets that need to make a splash, while wall signs are preferred by businesses that want to present a more subtle and discreet advertisement.

What is fascia lettering?

The main feature on a fascia sign is lettering. This will always include the name of the shop or business, and can sometimes include a slogan. The lettering used must be chosen carefully as part of the overall design process.

Fascia lettering has to perform two tasks: to display the name of your business and communicate its identity. This means the font should always be easy for people to read, but the readability must be balanced by a font that fits the way you want people to perceive your business. The challenge of achieving this balance is why most people get their fascia signage designed by professionals.

At Ainsley Signs, we are experienced in the creation of fascia signs in Manchester. Contact us today for more information.