Three ways to improve the effectiveness of advertising hoardings

In many ways, hoardings are among the most high-visibility signs, simply because of their size. Nonetheless, there are steps you can take with your hoardings to boost their effectiveness to the next level. Here are some examples.

Place the key messages carefully

Because hoardings give you so much space for messaging, you have to position the most important text with care. Think about potential viewers in cars – do you want your key points to be a blur as they speed past, or do you want them to have time to read and digest them? Using sections of the hoardings that directly face oncoming vehicles will help you achieve the latter.

Matte or gloss panels

When it comes to finishing the hoardings, you will have the choice of a matte or gloss finish. Many companies choose gloss, because they feel the shine makes the hoardings sparkle and stand out more. The problem is though that it can make the text difficult to see when the sun is hitting it. An alternative is to choose matte, with individual sections highlighted with spot gloss.

Add illumination

You may not realise it, but hoardings signage can be illuminated with LED strips. These can have daylight sensors added, so they switch on automatically after dark. This is a great way to make sure that your hoardings can be seen clearly at night as well as during the day.

If you need high quality hoardings signage in Manchester, Ainsley Signs can handle everything from design to installation. Call now to get started.