Three types of signs that help shops with promotions

If you are running a retail business, the front of shop sign is just the beginning of your signage needs. You will also need to think about how signs can draw attention to any promotions that you are offering. Here are some signage types that can help with that.

Pull up banners

People often associate these signs with exhibitions and trade shows, but they can be useful for shops as well.

A pull up banner will stand on the pavement outside your shop and can advertise a sale or special offer to the public as they walk past. It can also be set up on the shop floor, if you have enough space inside.

Digital print posters

Placing posters at strategic points around your shop will be an effective way of promoting any special offers you are running. They should be designed with punchy text, attention-grabbing images and calls to action if you want to maximise their impact. Digital printing is a fast and cost-effective way to get these posters.

Hoardings

Hoardings are another type of outdoor signage that can be great as a promotional tool. They are large scale board signs that can get the message out to a lot of people because of their high visibility. You will need to make sure they are positioned in the right places to reach people – and remember to get the necessary legal permission.

At Ainsley Signs, we specialise in all kinds of retail signs in Manchester, and can help with all aspects of installation. Contact us right away to learn more.