Three pointers for getting illuminated signage right

Choosing illuminated signage can help your business shine like a beacon amid its surroundings.

For the attention such a sign will generate to be positive though, it must be well-designed. This blog will offer a few pointers for ensuring your illuminated sign is a sight for sore eyes, rather than an eyesore.

Understand the audience and purpose

There is no way to design a good, illuminated sign unless you know what the purpose of it is and who the desired audience is. A grasp of those factors will help you understand what your brand identity should be, and that should guide your design decisions.

Pick the right sort of lighting

You can choose neon, fluorescent or LED lighting. Most companies opt for LED because it is energy efficient, so it helps keep costs down. You can also choose different styles of lighting, from front-lit signs to halo lighting. The first of those will be good if the priority is making a visual splash. The gentle glow of the second may be more suited to brands that require subtlety.

Keep it readable

Fancy graphics and fonts will be of little use to you if potential customers struggle to read your sign. Remember, it exists to let people know the name of your company and what it offers. Make sure that the font you choose for the sign is easy to read and that the bulbs offer plenty of dynamic colour contrast.

If you want illuminated signs in Manchester that are designed by expert professionals, give Ainsley Signs a call right now.