Three creative places for OOH advertising signs

When it comes to advertising, creativity is crucial for success. That means being creative in the design of your adverts, but also in their placement. This is particularly important for out-of-home (OOH) advertising. Keep reading for some ideas for sign placement that will maximise their impact.

Transit ads

This means placing your advertisement on the side of a vehicle. It could be your own business vehicle, or one that is in public use – like a taxi, bus or train. The biggest benefit of transit ads is that they are guaranteed to be seen by large crowds. You don’t have to worry about picking a high traffic area either, because they are constantly in motion.

Billboards

These are a common choice for OOH advertising, because they are effective. The size of a billboard gives you an enormous canvas to play with, so there is plenty of room for creativity. Make sure you understand your target demographic though, so you can place your billboard in a location where they are sure to see it.

Street furniture

What this means is advertising on kiosks, benches and bus shelters. Such items are often neglected by companies when they can be a valuable spot for signage. People use them every day, so your sign has an excellent chance of being viewed by many different demographics. Even if they are not using them, they will still see the sign as they walk past.

Here at Ainsley Signs, we are one of the top sign makers in Manchester. Reach out for details.