Smart signage ideas for autumn

With summer on its way out, it is time for retail and hospitality outlets to think about autumn branding. Whether you want to refresh your signage, or undertake a full-on seasonal rebrand, this blog will cover what you need to know.

Colour schemes

A big part of effective seasonal promotions is getting the colour scheme right. Summer is a time for bold and bright primary colours, but autumn requires something different. The best colours for this season are ones that are warm and inviting – think mustard yellow, rust red and deep brown. People can often feel a bit melancholy when the skies turn grey, so your seasonal signage should suggest comfort and cosiness.

Messaging

Those colour vibes need to be matched by the actual signage messages. Try to come up with text or graphics – or both – that make your outlet seem like a welcoming sanctuary from the cold and wet outside.

Types of signage

Temporary forms of signage will work best for seasonal branding. One good example is vinyl graphics that can be added to the windows of shops and restaurants or the reception areas of hotels. These can feature both imagery and text.

Another good option for shops and restaurants is to put pull up banners on the pavement outside.

Hotels might want to consider adding some digital printed wallpaper to communal areas. This can be designed with an attractive autumnal feel and will create the right atmosphere.

If you need custom designed pull up banners in Manchester, why not give Ainsley Signs a call right away.