Should you choose wraps or lettering for vehicle livery?
The two most popular vehicle livery options are vinyl wraps and lettering. This article will explain what each is and their benefits, so you can be sure to pick the right one for your company.
Wraps
Wraps are a form of livery that covers the entire vehicle. They usually consist of text with key company information combined with a logo and other graphics like pictures.
One of the benefits of wraps is that the mix of text and imagery is bold and attention grabbing, which can make it effective for new companies. Another is that they are created from durable vinyl, so can stay looking good for up to six years.
Lettering
The second main vehicle livery choice is vinyl lettering. As you would expect from the descriptor, this consists purely of letters spelling out the name and other information, such as contact details.
One advantage of choosing this option is that the more minimalist style can look classier than a vehicle plastered with flashy imagery. A second major benefit of it is that the price of vinyl lettering is typically lower, because it involves less vinyl, so production costs are reduced.
Which to choose?
This boils down to what your budget is and whether your brand is new or established. Wraps can make a splashier statement, while lettering presents a sober and dependable image at a lower cost.
At Ainsley Signs, we create both custom wraps and vinyl lettering in Manchester for business vehicles. Get in touch with our team today to learn more.