Magnetic signs vs. vehicle livery

Adding signage to business vehicles provides companies with mobile advertising. This makes it a particularly good choice for small and medium sized firms that are focused on building a local and regional customer base.

When it comes to vehicle signage, there are two main options: magnetic signs and vinyl vehicle livery. This blog will outline the pros and cons of each, to help you decide which is best for your needs.

Magnetic signs

The pros

Easy installation and removal

This type of signage can be installed on your vehicles quickly and easily, with removal being equally simple. This makes it a good option for temporary advertising campaigns, such as Christmas ones.

Low cost

Magnetic signage is typically cheaper to install than vehicle livery. Therefore, it may be preferable for small firms that have limited promotional budgets.

Versatility and flexibility

Magnetic signs can be applied to a variety of vehicles, from cars to vans. They can also easily be removed from one and applied to another without causing damage to the vehicles, giving you considerable flexibility.

The cons

Restricted design options

These signs offer more restrictive design options than vehicle livery. They are also often smaller with less space for advertising, leading to reduced impact.

Not very durable

Magnetic signs can come away from the vehicle in heavy rain or strong winds. This detachability also renders them vulnerable to removal by thieves or vandals.

Not suitable for all vehicles

These signs can only be applied to metal surfaces, so they may not be useable for all vehicle types.

Vehicle livery

The pros

Highly durable

Vehicle livery is created out of vinyl, which can withstand adverse weather like wind and rain. As long as you practise basic maintenance, it should last your company for years. This makes it ideal for permanent branding.

High impact

It is possible to opt for vinyl wraps that cover most of the vehicle body. This will provide a strong visual identity across all of your vehicles and is guaranteed to attract public attention.

Plenty of design options

Vehicle livery provides many more options in terms of lettering and colours than magnetic signage. You can also have custom designs created for you.

The cons

Higher initial cost

The cost of having livery designed and applied to your vehicles will be higher than that of magnetic signage, due to the quality.

Less application flexibility

Vinyl livery cannot be switched between different vehicles. If you choose to have it removed from one vehicle, it cannot then be reused. You will need to have new livery created.

Requires professional installation

Vehicle livery will almost certainly need to be installed by a professional. If the graphics are badly applied, this will diminish their impact and make your company look amateurish.

In short, magnetic signage is typically better for short-term promotional campaigns, while vehicle livery makes for the superior long-term branding option.

If you want high quality vehicle livery in Manchester, get in touch with Ainsley Signs today.