Key questions for achieving success with your signs

Regardless of whether you are a new company seeking your first business signs, or an established one looking to refresh them, there are some questions you should be asking to get the best results.

Figuring out the answers to these points will help you get it right.

What is the aim of the sign?

You must firstly know what the sign is intended to do. Is it a straightforward functional sign for conveying information, or one that will promote your brand to the public?

Being clear on this will enable the sign manufacturer to prioritise the right things when creating it.

How should it make people respond?

Should the sign tell people where something important is located, or is supposed to drive new business by getting them to visit you in person, call up or check out your website? Being clear on that will mean the sign contains the correct message to achieve it.

What should the design be?

That means both the colours and the lettering involved. The lettering should suit your business’ brand, but it should always be a font that is easily readable. Colours should be bold to attract attention, but not so bright that they distract from the writing.

How big should it be?

If the sign is going to be situated indoors and be viewed from a close proximity, it should be smaller in scale. If people will need to read it from a greater distance, a large-scale sign will be better suited.

For quality sign makers in Manchester, try Ainsley Signs today.