Illuminated vs. non-illuminated fascia signs: which should you choose?

In business, differentiation is important. Your brand has to stand out, so business owners focus a lot of time on their main fascia signage. We create both illuminated and non-illuminated fascia signs, but which should you choose?

Visibility

In terms of visibility, an illuminated fascia sign is more effective. By switching it on at night, your outlet is guaranteed to get noticed. We can design non-illuminated fascia signs that stand out during the day, but without lighting, they will always struggle to be noticed after dark. If your business operates in the evening and at night, this can be a problem.

Styles

Both illuminated and non-illuminated fascia signs can be created in different styles. The latter can be made with bold colours and quirky fonts, or with a more traditional look. This means they are equally suitable for underlining the identity of businesses with fun images and those that wish to convey a more sober, heritage aesthetic.

It is possible to create illuminated signs in varying styles too. Front-lit signs offer a dynamic, bright appearance, while halo or back-lit ones provide a more subtle glow.

Costs and requirements

The cost of an illuminated fascia sign will be higher. This is because manufacturing costs are greater and installation involves electrical wiring. You can reduce ongoing overheads by opting for energy-efficient LED lighting. Another requirement for illuminated signs will be planning permission. You will need to contact your local authority before installation.

Non-illuminated fascia signs can be made at a lower cost using materials like metal cut-outs, vinyl graphics or flat acrylic. There are also no energy bills.

Which should you choose?

An illuminated sign will be best if you trade after dark – for example takeaways, restaurants, pubs and nightclubs. It could also be better if your shop is beneath a covered walkway or based in a part of the UK that has a lot of overcast weather.

If your business trades during standard daylight hours, a non-illuminated sign will make sense. It is cost-effective and presents fewer planning consent challenges.

If you want high-quality illuminated signs in Manchester, give Ainsley Signs a call now.