How to make your business sign stand out from competitors

Most business owners know they need signage, and yet they still underestimate its importance. Signage is the way you tell the story of your company. This means basic signage is not enough: it must stand out. Here are some ideas for achieving that.

A quirky design

Because so much business signage is unimaginative, it is not actually that hard to make a splash. One of the best ways to do so is to think outside the box when it comes to the design. This could mean giving your sign an unusual shape, or it could mean opting for an eye-catching colour scheme. Do not be afraid of design difference.

Use of interactive elements

Another great idea for creating stand-out signs is to add some interactive elements. You could have signage that is motion-triggered, or includes light installations. Features of this nature will really draw attention towards your sign – and will also keep people focused on it. The longer they look at it, the more likely they are to absorb its messaging.

Employ a bold message and lettering

The lettering you use for your signage will be perceived by the public as the voice of the company. Therefore, it should be different from those used by competitors.

Whether you vary the style or the sizing, make sure there is something there that helps it stand out. The message should also emphasise why it is your company that people need.

For quality vinyl lettering in Manchester that is designed to your specifications, call Ainsley Signs today.