How smart signage can help with business visibility

In this digital era, companies often prioritise online marketing. This is fine, but people still spend time and money in the physical realm, so you can’t afford to be invisible there. In this blog, we will look at the value of smart signage in getting your company noticed.

How important is signage?

A survey found that 72% of people would explore a business further if attracted by its signage. This adds up to a lot of potential customers and shows what signage can offer your company.

Why the design must be right

Most people initially glance at a sign for around five seconds and only pay closer attention if something about it appeals to them. Therefore, you have to make those few seconds count. This means developing signage with graphic design that is visually attractive and combining it with a message that connects.

In terms of the look, it is a good idea to make use of contrast. Use bold colour combinations in your design and make sure the text is in a shade that stands out sharply. This text should also be in a font that is readable at first glance – otherwise, people may not give your sign a second look.

Light it up

Illuminated signage is a way of maximising visibility by making your sign as effective at night as during the day. If you opt for LED lighting, it can be energy efficient and cost-effective too.

If you need illuminated signs in Manchester, Ainsley Signs can create them to meet your specifications. Call now to discuss custom options.