How signage improves the customer experience

If your business is a public-facing one, the experience enjoyed by customers will be important to its success. One of the factors that can help to improve that is good signage. This is because signage plays a role in shaping public perceptions.

The best signage available provides functional and aesthetic benefits; both of which create a positive impression. This blog will outline some of the ways in which signage can improve the customer experience.

Directions and navigation

One of the challenges that people face when they visit a leisure centre, restaurant, hotel or similar facility for the first time, is finding their way around. If it is difficult for them to do that, they will become frustrated and maybe even anxious.

Clear directional signage will remove that risk and ensure a better experience. This type of sign should prioritise clarity and functionality, without entirely sacrificing visual appeal. It is also important to get the number and placement of directional signs correct. They should be strategically placed at regular intervals and at a height that makes them easily visible.

Information and communication

Clear directions are not the only information that people will want. They also need details about products/services, pricing and any promotions or offers that you are running. If this sort of information is not easily available, the result can be irritation.

The best way to communicate it clearly is through the use of signage. This will enable customers to make informed decisions.

Reinforcing brand identity

Signage is one of the most potent weapons available to a company for emphasising their brand. If the design of them uses consistent visual elements and textual cues, customers will get the feeling that they are part of something. To achieve this effect, your signage should deploy the same colour scheme and slogans throughout.

It should also iterate something about the history and values of your company.

Creating a welcoming atmosphere

If signage is designed in a way that is warm and friendly, it will help to make your business more welcoming for the customer. Everything from the slogan and the font to the colours should be cheery. If people feel relaxed and comfortable, their experience will be better.

At Ainsley Signs, we are among the best sign makers in Manchester. Contact us now for details.