Does my small business need a sign?

The simple answer to that question is: yes.

No company of any size can afford to go without signage of some sort. There are many different benefits that a small company can derive from good signage, and several kinds of signs that they can opt for.

This blog will explore some of the key reasons why you should invest in high quality signs and what sorts you can pick.

Promoting your brand

The business world is a tough and competitive one – especially for smaller firms. Signage is a good way to let the public know you are there and what product or service you offer.

Putting a sign on the front of your premises that prominently displays the name and logo of your company will promote your brand and help people find you. Either a fascia sign or a wall sign will be ideal for this job.

Win new customers

Well placed advertising signs are one of the most effective ways of winning new customers. They should contain your name and logo as well as a punchy promotional message.

Getting the messaging right is one of the crucial factors in the success of this kind of signage strategy. It needs to convey important information in a way that is instantly memorable.

The second key factor is the positioning. They must be placed in areas of high traffic, where they will be seen by the maximum number of people. Large hoardings are the best sign types for this purpose.

Direct people

Once a potential customer has entered your shop or headquarters, they need to be able to find their way around. If this is made difficult for them, they will likely grow frustrated and develop a poor impression of your business. This will make them less likely to give your their custom.

The best way to avoid this is by installing clear directional signage. This should feature illustrations and visual cues that make it obvious what the sign is for, and where the customer needs to go.

Ensure safety

Small businesses are under the same legal obligations as larger ones when it comes to safety signage. This means factors like fire safety signs and ones highlighting emergency exits.

At Ainsley Signs, we supply most forms of signage in Manchester. Contact us now to discover more.