Colour combinations for promotional signs
The goal with a promotional sign is to get it noticed. You need a design that will draw the eyes of the public towards the sign and keep them there – which makes the choice of colours important, as they must provide contrast without clashing.
Here are some colour combinations to consider.
White and red
White and red is a mix that is often used for promotional signs. This is because it provides dynamic visual contrast within a complementary colour scheme. You can opt for white text against a red backdrop or vice versa, as either will catch the eye of the public.
Black and white
This combination is a design staple. It provides maximum contrast, but it can also come across as quite stark and sombre. Some people designing signs for promotional use prefer to add warmer colours to make them appear more inviting to viewers.
Green and yellow
People associate green with the natural world. Therefore, it is an excellent choice if you are promoting something connected to nature, the environment or health. Using yellow as the other colour will suggest sunshine, conjuring up feelings of warmth and wellbeing.
Blue and white
Blue has been found to evoke feelings of trust and calm. This makes it an ideal pick if you want to promote your company or product as a reliable one. Combine it with white for a clean, high contrast look.
At Ainsley Signs, we offer professional creative design in the North West. Contact us now to discuss your signage needs.