Best exhibition signage ideas

An exhibition is the ideal forum for promoting your company. Before you can do that though, you have to grab the attention of attendees. This is where signage comes into the equation, and here are the best ideas for exhibition signage.

Illuminated displays

Illuminated signs featuring backlighting and/or LED lightboxes are guaranteed to stand out. In a gloomy exhibition hall, the eyes of attendees will be drawn to the lights. The addition of illuminated signs will also make any graphics burst into life.

High-level hanging banners

Another good option is to hang sizeable banners with your brand on them above your exhibition space. This will ensure the visibility of your sign and logo throughout the entire exhibition hall.

3D structural elements

Instead of flat walls, you can have tailored 3D structures. Examples include hanging gantries and arches. They can be used to create separate themed zones for your space and to make it feel more immersive.

Digital signage

Digital signage replaces static text and images with moving graphics. Use touchscreens, menu boards and tickers, plus looped visual presentations to make people stop and watch while showcasing your products without needing a salesperson.

Floor decals

Floor decals can guide people towards your display. Combine directional graphics with enticing text that makes people want to follow them.

Roll up banners

Roll up banners feature vinyl banners that fit into a stand. They can be transported and set up quickly and easily.

Design best practices

Keep it brief

Restrict the text to an eye-catching headline and inspiring call to action. Your sign needs to hook people and tell them all they need to know at a glance.

Maximise contrast

The design should deploy high-contrast colours for the text and background, so it can easily be read from a distance.

Prioritise user experience

Make sure all important text is slightly above eye level. Lay out your space and signage in an open fashion, so people are encouraged to explore rather than being blocked.

For high quality exhibition signs in Manchester, try Ainsley Signs today.