Tips for choosing signage fonts
The font style that you choose for your signs will determine whether they work or not. No matter how effective the rest is, a badly chosen font will undermine the impact. It can leave you with signage that fails to match your brand. In the worst cases, it can render signs unreadable.
This blog will provide some tips for getting the font right.
Legibility and readability
Your signage must use a font that is legible and readable – and not just from close up either.
People need to be able to make out what it says even from a distance. This is something companies often forget, because they are looking at it in close up. You need to consider how legible it will be when the sign is in its chosen spot. Choose fonts with clean lines and thick strokes, as they are easy to read from any distance or angle.
Brand consistency
The next tip is to choose a font that fits with your brand. This means understanding your target customers. If your brand is fun and youthful, choose a dynamic font. If it is sober and respectable, a classical font may work better.
Specific signage types
The type of sign should also play a role in determining the font. Script lettering can look good on a brass nameplate, but will be a bad choice for most other types of signage, due to low readability. Sizeable bold lettering will work fine for big signs like hoardings or billboards, but can be overpowering for standard business signs. Always factor in the size of the sign and its purpose.
Font pairing
Another tip is to pair fonts that contrast well with each other. This can mean using a cleaner, thicker font in uppercase for the primary information and a thinner, more delicate one in lowercase for secondary information.
Examples of signage fonts to consider
Most companies opt for sans-serif fonts rather than serif ones, because they are regarded as more readable. Some ideal fonts include:
Horizon Wide Sans – this is a thick capitalised font that is very easy to read.
Quiche Sans – this font features curved lettering that is thin on one side and thicker on the other. It provides elegance and a sense of depth.
For lettering in Manchester that is perfect for your signs, call Ainsley Signs today.