Three signage types that are essential for tourist and leisure facilities

The key to success for any tourist or leisure facility lies in making the customer experience as positive as possible. Signage plays an important part in this, and here are three types of signs that are essential.

Welcome signs

The welcome sign should be among the first features that customers see when they arrive. It should be placed at the entrance and feature the facility name and opening hours, plus basic directions to the various amenities. It should also serve as a way to promote the facility to pedestrians and motorists who are passing by.

Be sure to make it large enough to be seen from a distance and choose a font that combines a lively, welcoming feel with easy readability.

Directional signs

Another essential signage type is directional signs – as new visitors will need help in finding their way around. Directional signs should be placed logically, at key decision points and junctions. They should prioritise fonts that are easy to read and only include necessary text.

Information signs

These are the signs that will go into greater detail about your amenities and attractions. The focus here should be on providing that information in a way that increases customer engagement and enthusiasm.

Combine text with visual content like fun facts, maps and imagery. This will make the signs more eye-catching and appealing while encouraging people to explore further.

For the kind of creative design in Manchester that will produce dynamic tourist and leisure signage, give Ainsley Signs a call.