Three rebranding tips for small businesses

Going through a rebrand is one way for a small firm to give itself a new lease of life and remain competitive. This process needs to be handled carefully though – and your signage will be central to it. Keep reading for some tips on rebranding your business effectively.

Think long, not short-term

The revised identity you create for your company should be one that will serve you long-term. This means it can be best to avoid going for trendiness in the design, as this will date more quickly. What you should be aiming for is something classy and timeless.

Make the point clear

Before you start to redesign your business logo and signage, think about why you are doing it.

What is the new message that you want to communicate to the public? Unless you have a valid reason for the rebrand, it will just seem confusing. Once you know what you wish to say, keep it simple and concise.

Always be consistent

If you have made the choice to rebrand, it needs to be carried across every aspect of your company’s visual identity. Your logo and signage should feature the same colour scheme, graphics and lettering, so that it appears consistent in the eyes of the public. The logo must also be central to the design of the signage. That is how you will ensure that your rebrand is something that people remember.

Here at Ainsley Signs, we offer creative design in Manchester that can help companies with rebranding. Call now for more information.