Why your directional signage should aim for invisibility

If we say that a key part of a good directional signage system is invisibility, you might think we have gone mad. After all, what is the point of directional signs that people can’t see? Read on to find out what we mean when we use the word ‘invisibility’.

What does it mean?

When we talk about ‘invisible’ directional signage, we don’t mean that it literally cannot be seen. Instead, it is about creating signs and a layout system for them that quietly supports human behaviour rather than leaping out at people.

Understanding behaviour

Directional signage is not really about the signs at all – it is about understanding how someone visiting a place for the first time moves and thinks.

When people arrive at a building or complex that they are unfamiliar with, the last thing they need is try-hard directional signs. They will be a bit nervous and keen to find where they need to go as quickly and easily as possible, so your signage should not compete for their attention or provide information overload. This will only make them feel stressed.

Complement natural movements

The signage should complement natural patterns of movement. It should be placed in spots where people make decisions and should limit information to what is absolutely necessary. This way it will gently guide people through the building or complex without them really being aware of it. This is what we mean by invisible directional signage.

If you want your directional signage designed and manufactured by one of the best sign makers in Manchester, call Ainsley Signs.