Why vehicle branding is important for businesses

One thing that is generally appealing to business owners is advertising that is efficient, cost-effective and offers high visibility. Vehicle branding is a form of promotion that combines all of those qualities, which is why you should be considering it for your business.

If you already have company vehicles that are out on the road every day, branding them gives you the chance to combine everyday operations with advertising.

This article will outline some of the key reasons why it is so important to consider taking this step.

Increased visibility

Adding promotional branding to company vehicles can increase the visibility of your firm in the eyes of the public. It is especially good for businesses that are based within urban locales that have high populations – for example, Manchester.

This is because such locales will feature a lot of pedestrians and cars, ensuring there are plenty of people that will see your branded vehicles when they are out on the road.

You can maximise the visual impact of the branding through careful choice of colour and lettering too. Most firms that deploy vehicle livery choose bold colouring and a sharp, memorable slogan for just that reason.

Of course, the design has to be consistent with the rest of your company’s branding – but that does not mean it must be identical. The best option is to achieve branding consistency by prominently displaying your company name and logo. The colour scheme used should be similar to your standard one, but heightened a little to stand out.

Vehicle livery can help shops to make their images and messages land with the general public. As long as they are professionally designed and applied, they will help people to remember your business and brand, which should increase custom.

Builds trust

This kind of branding can also be advantageous to small companies without a bricks and mortar base. It will provide a physical presence in public for such firms, which lends a greater air of legitimacy. The effect will be to make your company appear more ‘real’ and trustworthy to potential customers who would otherwise only have a website and/or phone number to go on.

The trust-building impact from vehicle branding will apply whether you brand a fleet of them or just a single van or car. Therefore, it is something that both small and medium sized businesses can benefit from. If the work is completed to a high standard, it will act as a visual representation of your company’s dedication to quality and professionalism.

The important thing is to choose a design style that reflects the way you want your business to be perceived. New companies that need to make a public splash may want to invest in colourful full body wraps that feature imagery alongside text. More established firms with a reputation for reliability might prefer minimalist designs using classy lettering.

Whether you want the message to be cheeky and funny or sober and dependable, there is a vehicle branding option for you.

Cost effective

There is no question that vehicle branding is among the most cost effective advertising strategies available. One reason for this is the fact that there are no limits on how long you can retain the branding.

When you opt for something like a billboard advert, you will have to rent the space for it. This means the advertisement will only remain in place for as long as your budget can stretch to. This is also true for other common forms of business marketing – for example, radio and television adverts. Vehicle branding is a one-off purchase, whereas other kinds of promotions involve ongoing costs if they are to be maintained.

Furthermore, the effectiveness of static adverts is vulnerable to changes in traffic levels, whereas vehicle wraps offer mobile advertising for your company. To match that impact, you would have to plaster your local area in billboard ads.

Durable

Most vehicle branding is created using vinyl, which is cut into the required shapes after the designs have been printed onto it. That is a fairly inexpensive process, but it produces durable results.

Vinyl lettering or wraps will be able to withstand almost all weather conditions without suffering damage. If your company is based somewhere in the North West, such as Manchester, this is a point you should definitely be considering.

Other forms of outdoor advertising are much more at risk from winter conditions, including heavy rain and gale force winds. The wraps will help to maintain the underlying vehicle paintwork too.

For top-quality vehicle livery in Manchester, call Ainsley Signs today.