Why signs are crucial to rebranding

Every business needs to refresh its brand sometimes. This can be a way to keep pace with wider changes within society or simply to help reach a new demographic.

If you are considering a rebrand, remember that signage is crucial for the following reasons.

That first impression

Your business sign, with your logo, is usually the first thing that people see. Whether it is outside your premises or on your social media profile, the public will come into contact with it before anything else. This means it must be updated to effectively convey the new identity of your company.

Clear communication

Some corporate rebranding exercises take place after a merger or takeover. The public needs to be made aware of such a change, and signage is a great way to achieve that. It can promote any new name or alterations to the product or service offered by the company.

Making a splash

Most companies want to get their fresh branding noticed by the public, and signs work very well for that task. A promotional campaign featuring large hoarding signs emblazoned with the new colour scheme and logo will make sure that everyone knows your company has changed.

Selling a slogan

When companies go through a rebranding, they often change their slogans. They then need the public to embrace the new one and forget the old. Signs featuring the revised slogan can achieve that quickly.

At Ainsley Signs, we create hoardings signage in Manchester that can help with rebranding. Contact us now for information.