Why illuminated signage is preferred in shopping centres

Something you may well find if you are opening a retail outlet in a shopping centre is that an illuminated sign is stipulated. It may seem like an odd requirement, but there are sound reasons for it.

This blog will outline why shopping centres often demand illuminated signage for their outlets.

Visibility

The first reason is that it helps to make the retail outlets in the centre more visible to potential customers. Shopping centres are highly lit to begin with and are busy during both the day and the evening, so shop signs without lighting make little visual impact.

Wayfinding

The owners of shopping centres want people visiting them to be able to find their way around easily. This is essential for a positive customer experience, but also for safety reasons. Illuminated signage is better for that purpose, because of the way it stands out.

Consistency

Setting certain requirements in terms of the signage that is used by shops in a centre helps to create a consistent look and feel. This will ensure that the centre is an environment that is cohesive and curated in the eyes of the general public, which makes it seem more professional.

Safety

There will often be standards for signage illumination that must be adhered to for safety purposes. This is especially true when it comes to the entrance, corridor and emergency exit signs in a shopping centre. Failure to adhere to those standards can lead to closure.

For top quality illuminated signs in Manchester, give Ainsley Signs a call today.