What signage shades say to the public

In the world of signage, colour is about more than just decoration. It can spark particular thoughts and emotions in the public, which means it should be used carefully.

This blog will look at colour psychology and what different hues say to people.

Blue

Blue is one of the most frequent choices of colour in signage design. It is most suitable for companies that need a high degree of public trust to succeed though – for example, financial firms. This is because it can evoke feelings of stability and authority in those who see it.

Red

Red is another popular colour choice and creates feelings of urgency and passion in viewers. It is both a bold colour and a warm one, so it grabs attention while also being welcoming. This makes it ideal for places like restaurants and fast-food outlets, but is less suitable for more sober businesses.

Green

Green is the dominant colour of the natural world, so it can evoke feelings of health and calmness. This means it is a good choice for companies that centre on healthiness and wellbeing – for example, wellness resorts or health food shops.

Yellow

Yellow makes people who look at it feel optimistic and sunny, as it is another bright and warm colour. It is attention-grabbing too, and is often combined with red. It can be a good choice for cafes, restaurants and certain shops.

For signage in Manchester that perfectly suits your brand, get in touch with Ainsley Signs now.