What retail signage needs in the winter months

The winter is fast approaching, and that means the weather will undergo a distinct change.

Grey and rainy days will likely be replacing warm and sunny ones, and retail outlets must adjust. One area where you need to be prepared is your signage – but what should retail signs look like in the winter?

They should feature warm colours

The cold and grey weather of winter can make people feel a bit down – especially once the festive season has passed. Therefore, you want to use warm colours in your signage that will come across as comforting and inviting. Try to employ shades such as red, orange and yellow as much as possible.

They should promote relevant products

The content of winter retail signs is important, and you’ll need to consider what people will want. Items ranging from blankets and woolly sweaters to hot drinks will be ideal for promoting in winter. On the other hand, shorts and barbecues will be a lot less effective. Before Christmas, promote festive products, while afterwards, focus on sales.

They should use bright lighting

Adding lights to your signage can be a great move, both during the festive season and after it. The use of twinkling lights over Christmas will get people in the mood, especially if the sign is promoting a festive product. Lights can be effective after Christmas too though – particularly for outdoor signage. They will help your sign to stand out on a dark winter evening.

For top quality retail signs in Manchester, call Ainsley Signs now.