What is large format printing?

When those outside of the signage and print industries hear the term ‘large format printing’, the chances are they do not know what it means. In fact, you will encounter examples of it all the time in everyday life, even if you do not realise it.

This is a type of sign creation that is both highly effective and commonplace. In this blog, we will look more closely at what large format printing is.

What is it?

Large format printing is the process of applying large-scale text and graphics to sizeable rolls of vinyl, paper or other surfaces. It is a form of printing that demands special equipment – for example, the actual printers used are a lot bigger than those for standard printing. A large format printer is generally regarded as being one that has an 18-100 inches maximum width.

This is a type of printing that first emerged around a quarter of a century ago, so it is fairly recent addition to the industry. It has become a simpler and more accessible process in recent years, due to things like cloud computing, AI (artificial intelligence) and digital technology. It is now widely deployed for the creation of advertising signage and other promotional materials.

How is large format printing used?

One example of large format printing is the graphics on the hoardings at building sites. These typically feature the brand of the construction company and are used for both safety and promotional purposes.

Another common instance of large format printing is sizeable billboard advertisements. These are often used to create graphic signage displays for retail companies too, as well as vinyl wraps for business vehicles.

Any form of advertising signage that is intended to be big enough for viewing from distance is likely to involve large format printing. It is an ideal choice for companies that are investing in OOH (out of home) promotions.

What materials are used?

One of the most frequent types of materials used in large format printing is vinyl. This is both easy to print onto and highly durable. It is also possible to use anything from paper to fabrics or metals in the creation of large format printed signs.

At Ainsley Signs, we offer large format printing in Manchester for firms in a variety of industries. Contact us now to order.