Types of shop front signage
The signage in front of a shop is arguably among the most important investments you will make.
This is because these are the signs that people will see before they even enter your shop. They can make the difference between gaining and losing a customer.
There is more than one type of sign that you can have in front of your shop in the battle for eyeballs though, as this article will detail.
Main Types of Shop Front Signage
Fascia Signs
When it comes to the various retail signs in Manchester that we supply, fascia signage is one of the most popular choices. This type of signage is ideal for the main sign above the door of a shop. A fascia sign will stretch the entire width of your shop front, making it very high impact. Shop owners often choose to have it illuminated, so it offers visibility at all times.
Projecting/Blade Signs
These are another common choice for the primary front of shop sign. Whereas fascia signs are installed flat against the front, projecting signs are fitted at a perpendicular angle. The signage design is added to both sides, making them visible to people walking along the street from either direction.
3D Built-Up Letters
A third option for the large main shop front sign is built-up 3D letters that spell out its name. They are usually made from either acrylic or stainless steel and cost more than fascia signs. However, they stand out and are perfect for shops with higher end clientele. They can be face-lit or back-lit to further enhance that premium appearance.
Window Graphics/Vinyl
Your primary shop sign does not have to be the only one you have at the front. Adding vinyl graphics to windows can be effective for detailing your opening times, promoting special offers or general branding. They can be customised and are extremely eye-catching.
Illuminated Signs
Given how early it gets dark in Britain during the autumn and winter, illuminated shop front signs can help with visibility in busy retail areas. You can opt for channel letters, lightboxes or neon. The types of illumination available include front-lighting, back-lighting and halo lighting, depending on what image you want to project.
A-Boards/Pavement Signs
These are a form of portable signage that will sit on the pavement in front of your shop. They can be deployed as either a temporary feature for advertising special offers, or as a permanent addition to grab the attention of passersby.
Awning/Canopy Signs
The last type of shop front sign is this kind that is printed onto the awning above the door of a shop. They are highly durable and serve the double purpose of promoting the shop brand and providing protection from the elements.
Common Signage Materials and Features
The most common material for metal shop front signage is aluminium composite material (ACM). It is hard-wearing and is resistant to weather issues like rusting and fading. It has a standard lifespan of between 15 and 20 years.
Two other materials that are often used are Perspex and acrylic. Both are excellent if you want lettering with a glossy finish and that illuminated by lightboxes.
When it comes to illuminated signs, most customers choose LED modules. They are energy-efficient and provide potent lighting that ensures signage can be seen from long distances.
The material that offers the greatest versatility at the lowest cost is vinyl. This flexible signage choice is ideal for window signage and promotional campaigns.
Other Issues to Consider When Choosing Shop Front Signage
Visibility
This is a critical factor in determining how effective your signage will be. High-visibility solutions such as LED illumination ensure your sign remains clear and legible in low-light conditions and from a distance. For more budget-conscious options, materials like acrylic can still deliver strong visual impact, especially when paired with good design, contrast and strategic placement.
Local Council Approval
You will need to contact your local authority in case planning permission is required for your sign. This is more likely if it is large and/or illuminated.
Durability
The sign must be made from a material that can cope with weather such as wind, rain and harsh sun rays. Treated or metal panels offer that kind of durability.
At Ainsley Signs, we make all kinds of shop signs in Manchester. Check out our website for more information.