Tips for succeeding with billboard adverts

In this era of digital marketing, it can be easy to neglect more traditional promotions. Doing so is a mistake though, because out-of-home (OOH) adverts will reach those who do not spend much time online.

One of the best types of OOH advertising is to use a billboard, and this blog will list some tips for making it work for you.

Concoct a punchy headline

The headline will be one of the first things people notice – not least because the text will be bigger than the rest. This means it needs to be punchy, memorable and convey your essential message.

The best way to get it right is to come up with a solid advertising brief outlining your USP (unique selling point), goals and target demographics. Then, let your marketing team turn that information into a short, sharp headline.

Think about the location and the audience

It is important to make sure the billboard is placed in a location where your target audience will be exposed to it. You will have to consider when that location is likely to deliver the best results in terms of eyeballs on your ad, and prioritise getting it on display during those periods. This involves researching the chosen locale as well as your customer base.

Keep it concise

It is not just the headline of your billboard ad that should be punchy – the entire text should. People will not stop to read long-winded adverts, so aim for concise messaging.

At Ainsley Signs, we provide large format printing in Manchester for billboards. Contact us to learn more.