Tips for choosing the right type of sign

Signage comes in many shapes and sizes, which can make it a bit tricky to pick the right one for your needs.

How do you even begin to choose between illuminated signs, wall-mounted ones and digital wallpaper? Follow along with these expert tips.

What purpose will it serve?

The purpose of the sign will do a lot to determine what is needed. For instance, signs on the front of shops exist to advertise them to the public. Fascia signs are the ideal choice for retail outlets or restaurants, because they need to be noticed by people passing by. An illuminated fascia sign will be even better for outlets that open at night, because they will stand out in the dark.

When it comes to office directional signage, sober and subtle wall-mounted signs will be better. Meanwhile, digital wallpaper can promote the company and add visual interest.

What is your brand identity?

The sign you choose needs to complement your brand identity, rather than clashing with it. If you are a modern business with a youthful brand, illuminated signs with quirky designs will fit that model. On the other hand, if your identity is based around longevity and trustworthiness, you may find a mounted plaque sign is a better fit.

What can you afford to spend?

Your chosen sign will also be dictated by your budget. Standard signs cost less to make and install than illuminated ones, but the latter can produce an even greater return on investment.

Call Ainsley Signs right away if you need illuminated signs in Manchester.