Three types of signage a shop will need

A component that is vital to the running of a shop is its signage, but its importance is often overlooked. This blog will outline the three different types of signs that any shop could benefit from.

Signs for gaining attention

You cannot persuade the public to buy the products on offer in your shop unless you get them through the door in the first place. This means signs to grab their attention are essential.

Your main front-of-shop sign and displays in your front window are examples of this type of signage. Make sure they tell people what you provide with attractive lettering and imagery.

Signs for promoting special offers

Most retail outlets run special offers from time to time, and these need to be promoted with signs. They should in the window of your shop for as long as the offer lasts, but must also feature heavily inside it.

Make sure they are visible from all parts of the shop floor and go with a high impact design. Think bold, contrasting colours for the background and lettering. Text should also be limited to important details like the product name and the size of the discount.

Signs that contain key information

This type of signage includes everything from wayfinding signs and price stickers to health and safety signs and those listing your opening times. Customers expect to be able to find out this key information easily – and they will go elsewhere if they can’t.

For top quality shop signs in Manchester of all different kinds, contact Ainsley Signs today.