Three tips for getting your hotel signage right

When you are running a hotel, money must be spent wisely. It needs to provide a return on investment, an improved customer experience and enhanced efficiency. If you get your signage right, it will deliver all of those things. Keep reading for tips on how to do just that.

Balance your budget with your ambitions

At the heart of your signage plans must be a balance between what you want to achieve and what you can afford. Do not place cost above all other considerations, because that can push you to spend on bad results. Work out what image you wish to project and think about completing the project in phases. You can start with the most high impact signs, for example – like illuminated ones.

Find out what the regulations are

Before you invest in hotel signage, it is a good idea to find out what your local regulations are. If your hotel is situated in an area of historic interest, this might place restrictions on the types of signage you can use. The same is true if the location is a largely residential area. It is always best to identify and iron out potential problems early on.

Aim for cohesiveness

Both the design and the placement of the signage should be as cohesive as possible. Make sure it is designed with clarity in mind, as well as visual appeal. Then, place the signs where they will be most needed to help your guests navigate their way around.

For top quality sign makers in Manchester, get in touch with Ainsley Signs today.