Three tips for getting your exhibition signs right

Exhibitions and trade shows are important both for marketing and networking, so the signs that you take to them must be top notch.

These signs are how you will advertise your company, product or service to the target audience. Keep reading for some tips on creating excellent exhibition signage.

Hammer home one message

It can be hard to resist cramming your signs with a barrage of information, but you need to resist this. The overall effect of that kind of information overload will be viewer confusion. The trick is to know exactly what you wish to say with your signage and then hammer home that message as simply and memorably as possible.

Make sure people can read it

There is not much point in coming up with a snappy message if no one can read it. This means you need to choose a font style that is easy to read.

Go for ones with bold and simple lettering, rather than those that are overly fancy and intricate. The first time that many exhibition or trade show attendees will spot your sign will be from a distance.

Colour is key

Smart use of colour will make all the difference in ensuring your signs stand out. Do not deploy colour randomly; make sure that it is drawing attention to key areas and messages. Try to stick with one or two contrasting shades too, rather than multiple ones, as the latter will create a jarring effect.

For top quality exhibition signs in Manchester, call Ainsley Signs today.