Three mistakes to avoid with illuminated signs

An illuminated sign can be a great way for a shop to catch the eye of people as they pass by. It is guaranteed to ensure that your shop is noticed (especially after dark).

You want the sign to attract attention for the right reasons though – so try to avoid these mistakes.

Grammar and spelling errors

Mistakes in grammar or spelling are a disaster on a sign – even more so when it is lit up for all to see.

Over 50% of people surveyed on the subject said they would form a bad impression of a company that had such errors on its sign. It looks unprofessional and slapdash, which is not what you want the public to think.

Bad taste comedy

You do not have to stay clear of humour entirely with an illuminated sign, but you should be careful how you employ it.

Make sure any comic touches are in keeping with your overall brand identity. Avoid humour that has the potential to alienate, as offensive comedy on a highly visible sign can be catastrophic for a business.

Signage malfunctions

If you have made the decision to go with an illuminated sign for your shop, make sure to keep it in tip-top working condition. We have all seen lit up signs where some of the bulbs are not functioning properly – causing flickering or missing letters. This does not create a great impression.

At Ainsley Signs, we make quality illuminated signs in Manchester for businesses. Contact us now for details.