Three mistakes people make with directional signage

Directional signage is an absolute must for most kinds of business, from corporate to retail. There are mistakes that firms often make when it comes to these signs though, which dilute their impact. Here are some of the common errors to avoid.

Too much clutter

One of the most frequent mistakes is to clutter up the signs with excess information. This stems from a laudable desire to inform as much as possible, but there is a time and place for telling people about your company – and it is not on a directional sign.

All that people want from this kind of signage is information about where they are right now, and how to get to where they need to go.

Too little design consistency

Another regular mistake that firms make is to come up with signage system designs that are confusing and inconsistent. They will use different icons, colour schemes and font styles for each individual sign and the result is a visual mess.

Remember, the purpose of directional signage is to help people navigate their way around your building. A streamlined and uniform design makes that a lot easier.

Forgetting about the customer

The last of the common errors is to forget about the experience of the customer. People come up with directional signage designs that appeal to them, without considering the needs of the user. Focus on trying to anticipate what those will be when designing the signs.

For directional signage in Manchester that is guaranteed to do the job, contact Ainsley Signs today.