Three ideas for boosting festive sales

Christmas is an important period for retail businesses, as it is a time when people are looking to spend money. There is a lot of competition for their cash though, so you need a way to grab their attention. Here are some tips for boosting festive sales through strategic signage and branding.

Give your logo a festive spin

If you are a local outfit, there is a good chance that you enjoy healthy brand recognition in your area. So why not play with this a bit at Christmas by giving your logo a festive spin? Do not abandon the standard elements completely – just ornament them with baubles, reindeer antlers or a Christmas pun. It will ensure you gain the attention of people who might otherwise take your business for granted.

Highlight festive offers and sales

Most companies offer discounts or sales at Christmas, and these should be highlighted using signage. Vinyl graphics on the windows of your shop will be a great way to let those who are walking past know about your special offers – and will entice them to come inside and find out more. Make the graphics festive-themed and as visually appealing as possible, and then combine with punchy text.

Add some whimsical directional signage

Directional signage can be used as a promotional tool, by guiding people towards popular products and offers. A creative way to do this over Christmas is to add floor decals in the shape of reindeer footprints.

For vinyl lettering in Manchester that is ideal for shop windows, call Ainsley Signs now.