Three avoidable exhibition signage errors

An exhibition presents the opportunity to showcase your service or product, potentially winning new custom in the process. You may lose that opportunity if you get your exhibition signage wrong, however – and these are three common but avoidable errors.

Poor readability

One mistake made far too often is to create signage that cannot be read properly from a distance. Most exhibitions take place in large rooms that are full of corporate stands vying for attention. The point is to create a sign that people can read when further away, so they want to come and investigate further.

Too much clutter

It is important that exhibition signs communicate the important information, but that often leads to the creation of overly busy designs.

People can sometimes cram a header, sub-header, multiple photos, a text paragraph, a logo and contact details on, which leads to signage that looks like a confused mess, leaving viewers unsure of what you are trying to say. Decide on the key points and focus on them.

Not utilising colour

Some people get too focused on the text when it comes to exhibition signs. Of course, it is vital to come up with a sharp and pithy message, but colour can be just as crucial to making an impression. Think about what colour scheme will stand out without looking tacky or garish and try to aim for high contrast.

At Ainsley Signs, we have years of experience in the creation of exhibition signs in Manchester for businesses. Call now for more details.