The four key features of a good shop sign

The sign at the front of your shop is one of the first things the public will see. This means getting the design right is crucial to drawing them inside and creating potential customers. In this blog, we will list the key features that any well-designed retail sign should have.

The name

It goes without saying that the name of your shop has to be on the sign. Make it as prominent as possible and prioritise readability. This means the writing should be in a colour that stands out. The font needs to be legible, but also consistent with the identity of your shop, which could be anything from light-hearted and quirky to sleek and sophisticated.

The logo

The next element that must feature on your shop sign is your logo. This will make it more appealing to the eye and will help to emphasise the brand identity. Try to come up with a logo that is simple and easy to remember, but also make sure you get the size of it right. People need to be able to see it from further away.

The slogan

Your shop sign should feature a snappy slogan or tag that sticks in the mind. This must be relevant to what you sell and contain only a few words.

The opening hours

The times of day that your shop is open should be added to the sign. This is helpful for passersby so it will create a good impression.

For shop signs in Manchester that meet all your design needs, try Ainsley Signs.