The benefits of vehicle graphics

Adding graphics to your business vehicles is a step that can have a number of benefits for companies.

The graphics that can be applied range from simple lettering to more ambitious designs that combine text with images. It is a form of promotion that an increasing number of small businesses are looking at adopting, because of the advantages it provides.

This article will outline some of the benefits of vehicle signage, so that you can decide if it something you wish to pursue.

Boost brand awareness

One of the most important benefits offered by vehicle graphics is the way they boost public awareness of your brand. This is something every small firm is trying to achieve, and they often spend a considerable amount of their budgets on it.

Vehicle graphics are an extremely efficient way to maximise public exposure to your brand without breaking the bank. Getting the name and logo of your company added to all of your business vehicles provides you with a form of mobile advertising. Every time these vehicles are being driven, your brand will be seen by hundreds of potential customers. Even when they are parked, the name and logo will still be highly visible to anyone walking past.

Cost-effective promotional tool

As mentioned above, vehicle graphics are a more cost-effective form of advertising than many other kinds. This is the case whether you opt for a simple lettering job, or a full-body vehicle wrap with logo and imagery included.

The expense involved in the design and application of vehicle graphics is low compared with other sorts of advertising costs. They are generally created using vinyl, which helps to keep the price down.

Then, there is the fact that getting your vehicles branded in this way is a single investment that will reap dividends for years. Compare that with paying over and over again for print or television advertising, and it’s a no brainer.

Locally concentrated promotions

The benefits of vehicle branding will be most apparent to companies that are focused on customers in their local areas. This is the case for the vast majority of smaller firms, so it is especially useful for them. Adding the name and contact details of your company to the vehicles will help you to target people in the place where you are based – they will see the address, and it will remind them that there is a company close by that offers your service. This makes them more likely to contact you when they need it.

Easy to maintain

Graphics for vehicles are created out of sheets of vinyl, which have the chosen designs printed onto them. These are then cut into the necessary shape before being stuck on to the vehicles. Not only is this quite a low-cost process, but it is also one that is easy to maintain in good condition once it has been completed.

Keeping vinyl vehicle graphics looking fresh and clean is just a matter of wiping them down in most cases. They are able to cope with the often quite severe weather that the UK gets during the winter period too – so you will not have to worry about heavy rain or strong winds damaging them.

Helps with vehicle protection

Before the vinyl sheet containing your chosen graphics can be applied to your vehicles, the bodywork will be cleaned. This is to remove dust and particles of dirt that will negatively impact the look of the graphics. What many business owners do not consider though is that the graphics will keep the vehicles clean once they have been added. They function as a layer of protection that helps to prevent damage to the paintwork – vinyl is not affected by rain or UV sun rays, so it will help to ensure your vehicles look fresh in all weathers.

Non-intrusive advertising

People do not object to advertising as a general rule, but they are often annoyed by intrusive adverts. Television and radio ads, as well as pop-up ones online, are examples of advertising that can feel disruptive and irritating. The effect of this is to put people off the companies that use those forms of promotion.

This is another of the benefits of vehicle graphics – they are completely non-intrusive. Seeing a car or van with the name, logo and contact details of a company on it just acts as a visual prompt or reminder; it does not disrupt or distract. This will give people positive feelings towards your company.

At Ainsley Signs, we can create and install vehicle graphics in Manchester for companies of all types. Contact us today for more information.