Illuminated signage errors to avoid

There are plenty of benefits to an illuminated sign. It can help your business stand out, and it will create a warm vibe on cold dark nights – that is, if you get the sign right, of course.

A badly designed or manufactured illuminated sign will be more of a liability than an asset. Here are some of the common errors you should try to avoid.

Picking the wrong lighting

There are three kinds of lighting used for signs: neon, fluorescent and LED. Picking the wrong kind for their needs is a common mistake made by businesses.

To make the right choice, you must know what your priorities are. If the goal is to make your sign as bright as possible, neon will be the best choice. If you want to prioritise energy efficiency, LED will keep your costs down.

Not checking up on the regulations

Some companies go ahead with the design, manufacture and installation of an illuminated sign without checking with their local council first. The result is that they are forced to remove the sign, because they do not have planning permission. This can be costly, so make sure to contact the council and go through the correct legal procedures.

Not thinking the design through

The impact of an illuminated sign will be lost if the overall design is poor. Too many companies end up with dim lighting, or badly positioned lights, because they have not thought enough about the design.

For illuminated signs in Manchester that are professionally designed and installed, call Ainsley Signs now.