How to rebrand your business visually for autumn

The changing of the seasons offers an opportunity to refresh the look of your business.

The move from summer to autumn is a striking one, as it involves the leaves coming down and the nights drawing in. This can alter moods, and companies that are in tune with the public often do better. Keep reading for all you need to know about autumn rebranding.

Why it is a good idea

The main reason why you should consider it is so that you meet the public where they are. With the shift to autumn, people start to think about Christmas. The darker, colder weather also makes them think in terms of warmth and comfort. Once autumn kicks in, people tend to shop more at weekends too.

How to go about it

One way to achieve a seasonal rebrand is by updating the colours used in your promotional signs. Most companies deploy a bright primary colour palette for summer advertising, but that is out of step with autumn. Think in terms of rich earth colours instead – like greens and browns.

The messaging of your promotional signage should change too. The idea is not to go overboard with festive messaging, as that will just annoy people. What you should be trying to do is reflect that desire for comfort and warmth in your messaging. You can hint at Christmas, as most people consider it a happy time, but do so subtly. You may also want to switch to warmer toned lighting.

For top quality retail signs in Manchester, contact Ainsley Signs today.