How to map out a signage strategy for your company

Signage is something that all companies need – whether they are starting up or established.

Signs that are properly placed and well-designed will promote your brand and attract new customers. To get to that point, you must have a signage strategy, which is what this blog will cover.

How to put together your plan

The first stage in planning is to work out exactly what types of signage your company needs.

Most firms will require a mix of directional, promotional and safety signage. This plan should be written down and reviewed every quarter, so you can assess how your signs are doing in delivering your goals. It must also incorporate a budget for the creation and installation of the signs.

The majority of companies opt to have them designed and installed by professionals. This may cost a little more in the short-term but will save you money in the long run. Professionals will help you avoid expensive mistakes in design and placement.

Check the regulations

There are regulations that every company has to abide by when it comes to safety signs. These can vary depending on the type of company you have, and the safety risks it poses. Read up on the regulations and conduct a risk assessment for your workplace before deciding what safety signs you need. Again, professionals can help you to comply fully with any legal requirements.

At Ainsley Signs, we offer high quality signage installation in Manchester for all kinds of companies. Get in touch for more information.