How to design exhibition signs that work

If you are organising an exhibition for a business trade show, the design of the signage is one of the most important things to think about.

It could be the difference between people visiting your display or obviously walking straight past.

Designing a memorable sign

When it comes to what makes a truly memorable design for a corporate display, opinions can vary.

What everyone agrees on, however, is that it requires striking imagery that will grab and hold the attention of passers-by. It also needs to feature bold colours, and to incorporate your company logo.

Then there is the actual message. What do you want to say to people with your exhibition sign? Consider this carefully, but remember to keep it short. Getting your point across in a snappy way will make it more engaging, and will ensure the writing has enough space to be large enough to be seen by people further away.

Personality matters

Communicating the personality of your company is a key part of designing the signage for a trade show.

What are your firm’s values, and what makes you stand out from the competition? Working with a business that offers expertise in sign creation will help ensure you get it right.

What NOT to do

If possible, it’s important to avoid too many clashing colours.

It’s also recommended to refrain from choosing a design that is overly cluttered and confusing to the eye.

For a company that is experienced at creating high quality exhibition signs in the Manchester area, contact Ainsley Signs today.