How to choose the right places for your advertising billboards

Printed billboard signage can be a fantastic way of advertising your product or service as well as promoting your brand. The size of these boards makes them great for grabbing the attention of passersby – as long as you place them in the right spots.

This blog will explain what you need to consider when it comes to billboard placement.

Visibility

A billboard has naturally high visibility because of its size, but it is still possible to blunt the impact through poor placement. Buildings and trees are just two of the things that can partially or fully obscure your sign from public view.

Choose a location where this will not happen, and make sure to erect it at a height that is easy for people to read.

Target demographic

You will need to know your target demographic before you can choose the right location for your advertising billboard. Is your product, service or brand aimed at young people? If so, a placement close to a college or university will make sense. If you wish to target professionals, placing it in a business district should pay dividends.

Footfall and traffic

Most companies try to place their billboards in areas of high footfall and traffic. This guarantees they will be seen by a lot of people, but it can also cost more as such areas are prime locations. Weigh up what you can afford when selecting the location.

At Ainsley Signs, we produce large format printing in Manchester for billboards. Contact us now for details.