How often should you replace your shopfront sign?
The signage on the front of a shop is perhaps the most important of all. It is this sign that will define your shop in the minds of the public before they even set foot inside. The front of shop sign is their first point of contact, so it has to create a positive impression.
This raises the question of how often it should be replaced. The truth is that this depends on a variety of factors. In this blog, we will outline what they are.
Maintenance and condition
The standard view is that front of shop signage should be replaced every five years, but this is not a hard and fast rule.
You should give your sign an annual inspection. What you are looking for is signs of physical damage such as peeling, cracking or fading. It may be possible to repair that damage, but if over 30% of the surface is affected, you will be better off replacing the sign. This applies to both structural damage that could make the sign unsafe and wear and tear that affects its clarity and visual impact.
When it comes to illuminated signs, it will depend on the type of lighting. LED signs are low maintenance and should last for around seven years, while neon signs can last for up to 15. Both will need annual inspections and cleaning, plus periodic replacement of bulbs and other components though. Digital signs should be replaced when the picture quality starts to deteriorate.
Business needs
You may also decide to replace your front of shop sign because the needs of your business have changed. Perhaps you are rebranding and want a sign that is consistent with the new image. This is sometimes driven by wider retail industry trends.
Another reason why you might replace a sign that is still in good condition is because of regulatory changes. If the local authority revises the rules, you may be forced into a change so that your signage remains compliant.
Finally, you might opt to change it based on customer or user feedback. If they rate your current sign as a negative, it can be worth the cost of replacing it.
For shop signs in Manchester that are custom designed for your outlet, get in touch with the team at Ainsley Signs.